DLAG Smiley Volunteers

Our vision

To build a resourceful community tackling the effects of poverty.

How it all began

The onset of the COVID-19 pandemic inspired three AFC Wimbledon football fans to establish Dons Local Action Group in March 2020, collecting and delivering food to vulnerable and self-isolating residents. They first set up collection points at Morrisons supermarket in the centre of Wimbledon and the Old Rutlishians’ Association in Merton.  Thanks to the huge response and enthusiasm from the local community, the group grew exponentially, adding more collection points across Kingston, Merton and Wandsworth.


Whilst the redistribution of food continued to be our main activity, we quickly identified a need to support children who didn’t have access to a computer at home. An in-house team created ‘Keep Kids Connected’ to refurbish and distribute donated laptops to schools for their students.

We were soon approached by Merton Mutual Aid who were looking to supply essential furniture and white goods to local residents. This led us to set up the furniture initiative.

As the pandemic worsened, we realised we had to continue our work beyond the initial emergency response and commit to tackling the ongoing issues with poverty in our boroughs. This was formalised by creating a leadership team in the summer of 2020 and becoming part of the AFC Wimbledon Foundation. We will continue to provide vital support for as long as it is needed by our community. We are here to stay.

“I want to thank you for your kindness and generous shopping. We very much appreciate it.”


How we do it


20th March 2021- One Year Together celebration

Dons Local Action Group and our incredible community have been working in powerful partnership for one year. Watch our video summarising this first year.

You can also Watch in full our virtual celebration that marked our 1st birthday on Youtube. It reflects on all of our achievements this past year, features fun challenge, hello messages from our amazing team of volunteers, a thank you from our partners, insight into our new Furniture Hub, and much more.

AFC Wimbledon foundation logo

Dons Local Action Group. Registered Charity no. 1201803.

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Helpline: 0203 301 4511